Jobs in Gurgaon |Coca Cola India |Marketing lead

  • gurgaon
  • Full time
  • 1 month ago
  • Rupees 15 to 25 laks / Yearly
  • Category technology services
  • Shift Morning
  • Posted On Jun 23 ,2022
  • Number of vacancies 60 openings
  • Job experience 4-9 year
  • Job level technology lead

Job Description

MARKETING TECHNOLOGIES LEAD

Responsibilities

  • Work closely with Marketers, vendors and other functions to define the portfolio and lead the implementation of marketing platforms in a way that the company achieves its growth objectives
  • Managing day-to-day client engagement with India and South West Asia OU Marketing, PAC and assigned business projects and provides with consultation form IT and Business Process improvement.
  • Drive positive outcomes for critical IT services in assigned area/region, and responsible for service delivery in assigned business area.
  • Depending on resource allocation status for OU business priority, may sometimes need to take a role for client engagement in other business functions beyond Marketing and PAC.

This role reports directly into the Asia Pacific IT Marketing Technology Leader and must work closely with the India and South West Asia Operating Unit IT Lead.

Role Responsibilities

Excellence in Digital Marketing Technologies including

  • Modern martech & adtech platforms (e.g. marketing automations clouds esp Adobe Suite, CDP, DMPs,)
  • Web Content Management (Adobe)
  • Digital Asset Management
  • Precision Marketing, SEM\SEO
  • Mobility Platforms (smartphones, tablets etc)
  • Internet of Things (Beacons,
  • Cloud Platforms as a Service (AWS)
  • Knowledge Management Systems (Sharepoint, Confluence)

Delivery of Technical Projects

  • Roadmaps and plans establishing a clear portfolio of projects.
  • SDLC (Waterfall and Agile)
  • Requirements Elicitation and Management
  • Project Management (Prince 2, PMBOK)
  • Testing Services (Unit, System, System Integration, Performance and Penetration)
  • Implementation Planning and Execution and Backout
  • Change Management
  • Risk \ Issue Management
  • Compliance with KO Information Security guideline and IT governance/process

Collaboration and Influencing

  • Participate In online collaboration with other associates globally
  • Build a strong network of peers across the globe sharing ideas across markets
  • Work with vendors and agencies to bring the best solutions to market
  • Identify new trends globally and within the market to keep The Coca-Cola Company ahead of the game.
  • Influence the solution outcome to drive ROI in existing capabilities.

Standardization and Simplification

  • Guide the marketing and PAC functions in the use of Global Platforms to maximize ROI on technology investments
  • Manage the Lifecycle of IT assets to reduce down operating costs of technology

Vendor Management \ BAU

  • Manage Service Level Agreements with Vendors including budget, risk and time.
  • Work with Legal and Procurement to establish contracts and agreements with vendors.

Accountabilities

The role is primarily accountable for;

  • Aligning Marketing \ PAC business plans with IT Roadmap
  • The delivery of projects on time, in full and on budget.
  • The reuse of Global Platforms to drive ROI on existing investments

Education \ Qualifications

  • Degree of Masters on Information Technology \ Marketing.
  • Total 5 – 9 years experience
  • 2-3+ years in Consumer Marketing
  • 2-3+ years in FMCG